When you become financially stable, there are many people who make money with businesses. There are people who buy and sell businesses all the time. There are some distinct advantages to owning certain businesses.
For example, if you lock in a long-term lease on a particular high traffic location for a set rental amount, the lease becomes more valuable over time to someone wishing to purchase your business. Low rent for X number of years into the future.
A liquor license in New Jersey can command a purchase price upwards of $350,000! For a piece of paper, a permit, it’s amazing. Add to that a long lease with low rent; you could be talking about some serious money.
Any existing business, especially with brick and mortar that is a physical location, are established entities. The question you need to ask yourself is why is the owner selling? If they are retiring after 25 years in the business, that is one thing. If, however, it is not turning a profit, you have to ask yourself why? Is it a restaurant that had 20 cases of food poisoning in the past week?
So when you buy an established business or a franchise, with it you buy its reputation, good or bad.
We knew this bank president who retired from the banking business and decided to purchase a canvas maker business up by Lake Winnipesaukee. Why would he purchase a canvas maker? The way he told us the story was that most boats need canvas tops. People love their boats and are not concerned about putting money into them. In fact, you have to have money to have a boat in the first place. So what better job is it than working with people in a vacation area who are happy with the work you are doing to preserve their leisure time pastime. Everyone is happy and not concerned with spending money, was how he described it.
He contracted with the previous owner of the business to stay on for six months to show him how to use the machinery and make the canvases. It was a wise move on his behalf to learn the business from the previous owner while paying him to stay on.
There was one other really cool aspect of this particular business. It was only open in the spring and summer months in New Hampshire. In the fall and winter, he got to close it down and go to Florida. How cool is that, working six months of the year, but getting paid for 12?
There can be downsides of owning businesses. Remember, all investments carry risks? For example, if you purchased a bakery or doughnut maker just prior to the low carbohydrate diet fad, you could have lost some money.
I had a friend of mine who was always starting businesses. He had a deli where the line would go out the door every day at lunch time. The place was a goldmine. He ended up buying a building down the street and moving his deli into it.
There were three issues with the move. The first was that it was down the street from where the original deli was located. Not a big deal, however, people are creatures of habit.
The second issue was that the new location was larger, so it lost its packed-in feel when everyone got on line when the line was all the way out the front door. People like crowds.
The third issue, and probably the most serious, was that he decided to pre-slice the meats from that point on.
You see, most of the effort in the deli business is selectively slicing the exact combination of deli meats and cheeses to make that particular requested sandwich. Not to downplay the effort, because it is significant when you are making hundreds of sandwiches a day, but the clientele was used to getting freshly sliced meats and cheeses. Add pre-slicing, and the business went right down the tube. What was he thinking?
If he had started the business that way, there may not have been as big of an issue. But to get the customers used to a particular set-up, then change location, lose ambiance, and then pre-slice the meat so it tastes refrigerated, you’re done.
He also owned a comedy club. The customers would line up down the street to get a seat in the place. It attracted some pretty name-brand talent. Then he expanded not once but twice. The place lost its ambience because instead of being packed it felt empty. Once again, people like crowds.
He also made another fatal mistake with the comedy club. You see, comedians are off-the-wall type of people. They want to be treated as if they were icons, famous, even if they are not. They want a dressing room with their name on it, chocolates, etc.
The owner provided none of that. Worse, he treated them like they were his employees, which, in a sense, they were. After a while, few comedians actually wanted to work there, and he would have the same ones come in over and over again. For anyone who knows the comedian business, their material is basically the same. Sure they write new material from time to time, but the bulk of their material is the same tried and true tested laugh-getters. So you have the same comedians with the same material, it’s a recipe for a disaster, which it was.
It is horror stories like that which drive people to buy franchises. Franchises are tried and true products and procedures with name recognition that become turnkey businesses. Sure, you can buy a Dunkin Doughnuts or a Starbucks, or the 500,000 other franchises and have an instantly viable business.
However, as you can imagine, franchises are hugely expensive and have lots of rules around what you can do or not do, and where you buy your products. Think about it, they charge you a huge sum of money to protect your location and specific niche market, and then they can charge you anything they want for the product that you must buy from them. It doesn’t sound like a great deal to me. You?
Giving the franchise seller the benefit of the doubt, they needed to perfect a moneymaking system in order to market it. I will give the franchise seller that much. However, now they are no longer in the coffee business, for example, they are in the business selling coffee franchises. In fact, many companies have sprung up lately that are franchise marketers, people who are go-betweens between the seller and buyer of a franchise … Are they kidding me?
As you can tell, I am not a big fan of franchises. The value they bring is they are a risk-reduced investment. That is, it has been tried and it makes money. The downside is they are very expensive.
The franchise provider also controls your profit margin because they control what you pay to supply your franchise with the product that you are obligated to buy from them. Effectively they could squeeze you out of business by raising the supply costs to the point where you as the franchise owner couldn’t make any money. More importantly, they get to keep the money you paid for the franchise, and you may not be able to sell it very easily.
That being said, there is money in buying and selling businesses, even franchises. When you have enough money to take the risk, go for it. As always, do your homework before investing in anything.
Buying a thriving business on a local main road just before they put a bypass highway in, draining the traffic, is not going to help your goal to become and stay permanently free from debt.