Generating Income: Build and Culture Your Network
Thursday, February 25th, 2010The importance of a network was always there, long before the invention of “social media” websites like Linkedin, Facebook, Myspace, Twitter, YouTube, etc. It doesn’t matter if you work for someone in a corporate setting or run your own business with a set of customers of your own. The importance of your network should not be understated.
Networks by nature put you in touch with people who are important to your life, as well as their friends. Therefore, you have direct access to your friends, customers, bosses and all of their friends, customers and bosses. People, in general, want to help other people, so this network can easily be tapped to ask questions or receive introductions.
There is another reason why you want to build these relationships. In this day and age, most job opportunities are not posted online. Therefore, you will not have access to these opportunities if they do not come from individuals in your network. Even if you have become completely self-employed, these networks provide free advertisement opportunities and communication by word of mouth. It is very powerful, indeed.
I set up a group on Linkedin called Top Recommended People. Its purpose was to showcase highly recommended people (those with 10 or more recommendations) who were out of work at the moment. The group has grown significantly, and now includes as many people who are not out of work as those who are. I have met so many important people who have joined the group. People like Sean Nelson, previously an independent insurance agent in Atlanta, and now an author, speaker and an expert in managing Social Media Strategy for companies. If you need advice on Linkedin, or any social media platform, please see his blog at Social Media Sonar http://socialmediasonar.com or buy one of his books!!!
Networking is extremely important in the new world of social media marketing!
